Content Creation

"Your content should be a memorable, multi-sensory experience that guides your visitors on a journey of discovery. We go beyond "informing," we create authentic personalized experiences to build lasting connections between you and your community.

Neil Poch, CEO & Founder, Tour-Mate Systems Ltd.

Content Creation

"Your content should be a memorable, multi-sensory experience that guides your visitors on a journey of discovery. We go beyond "informing," we create authentic personalized experiences to build lasting connections between you and your community.

Neil Poch, CEO & Founder, Tour-Mate Systems Ltd.

Ways to tell your stories

Telling stories is about sparking the imagination and bringing your visitors on a journey they won’t forget.

Our audio and multimedia narratives are designed to do just that—immerse, inspire, and transform how people engage with your exhibits. Whether it’s a whisper in the quiet halls of a museum, a vivid description in a gallery, or the rich history of a heritage site, we tailor each story to resonate with your audience.

Narrative styles can be mixed and matched to create experiences that captivate the senses, evoke emotion, and connect your visitors to the heart of your story. Let us help you turn your space into a living, breathing narrative that leaves a lasting impression.

Here are some of the most common narratives:

  • Focuses on providing factual information about the exhibits.
  • Includes historical context, detailed descriptions, and educational content.
  • Example: A detailed explanation of an artifact’s origin, its historical significance, and how it was used.
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  • "General Tour-Introduction-FirstNationWildlife-BCHydro".

First Nation, Wildlife: BCHydro

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  • "General Tour-CaptainRoom-Bowfin".

Captain’s Room: USS Bowfin

  • Narrates a story related to the exhibit, often in a chronological sequence.
  • Engages visitors by weaving a compelling narrative around the artifacts.
  • Example: The story of an artist’s life and how it influenced their work, told through their exhibited pieces.
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  • "General Tour-Introduction-OldNorthChurch".

Introduction: Old North Church

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  • "General Tour-Robert Newman-OldNorthChurch".

Robert Newman: Old North Church

  • Organized around a specific theme rather than a linear narrative.
  • Connects various exhibits under a common theme or concept.
  • Example: An audio guide focusing on the theme of “innovation” across different periods and exhibits
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  • "General Tour-Terrace-Clearwater Marine Aquarium".

General Tour: Clearwater Marine Aquarium

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  • "Family Tour-SeaAnimals-Clearwater Marine Aquarium".

Family Tour: Clearwater Marine Aquarium

  • Narrated by a fictional or historical character to provide a personalized perspective.
  • Makes the experience more immersive and engaging.
  • Example: A tour of a historical site narrated by a character who “lived” during that period.
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  • "Family Tour-EuropeanMasterpieces-DenverArtMuseum".

Family Tour: Denver Art Museum

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  • "General Tour-BetsyRossHouse-Intro".

General Tour: Betsy Ross House

  • Features interviews with experts, artists, curators, or people connected to the exhibits.
  • Provides multiple viewpoints and deeper insights.
  • Example: An audio segment where a curator explains the significance of a particular painting.
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  • "General Tour-Staff Int-Bowfin".

Staff Interview: USS Bowfin

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  • "General Tour-Pilot Int-Bowfin".

Pilot Interview: USS Bowfin

  • Involves the visitor in the narrative through questions, prompts, or activities.
  • Encourages active engagement and reflection.
  • Example: Asking visitors to imagine themselves in a particular historical context and consider their actions.
  • Simplified language and engaging content tailored to younger audiences.
  • Often includes playful elements, games, or interactions.
  • Example: A scavenger hunt where children listen for clues in the audio guide.
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  • "Family Tour-Eng-MSJC" by Danny jones. Released: 2023.

Family Tour: Mission San Juan Capistrano

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  • "Family Tour-EuropeanMasterpieces-DenverArtMuseum".

Family Tour: Denver Art Museum

  • Offers narratives in multiple languages to cater to a diverse audience.
  • Ensures accessibility and inclusivity.
  • Example: Providing the same audio tour in English, Spanish, French, and Mandarin.
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  • "General Tour-Chinese-LifeOnBoard-Bowfin".

Chinese: USS Bowfin

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  • "German-Discovery-Harbor". Genre: Blues.

German: Discovery-Harbor

  • Designed to cater to visitors with disabilities by providing inclusive features such as audio description, sign language interpretation, or text alternatives.
  • Ensures an equitable and enjoyable experience.
  • Example: Descriptive Audio:
    • Designed for visually impaired visitors.
    • Provides detailed descriptions of visual elements and spatial orientation.
    • Descriptive Audio example: Describing the colors, shapes, and placement of objects in a painting.
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  • "AD-CatawabaRiverTank-SeaLifeAquarium".

Describe Audio: Sea Life Aquarium

Video

American Sign Language (ASL) and Closed Captioning: Biltmore Estate

Learn More about our accessibility options
  • Customizes the narrative based on visitor preferences or interactions.
  • Uses technology to adapt content in real-time.
  • Example: An app-based guide that adjusts the narrative based on the visitor’s choices and pace.
  • Visitors can explore an attraction on-site or remotely through various combinations of digital media.
  • When combined with other elements these types of tours can offer a view from a time or location that is not readily accessible to the visitor.
  • Examples: 360-degree views, 3D models, videos, and interactive elements.
Learn More about our multimedia products and platforms

Media and content types

When we are creating experiences that will bring your exhibits to life, from immersive audio, to engaging visual content for interactive multimedia, we source, author, collect, record, and compose many types of media assets.

The only limit is your imagination

  • Interviews and Commentary
  • Music
  • Sound Effects
  • Oral Histories
  • Character Actors
  • Multiple Narrators
  • Original/Historic Films
  • Custom and Stock Video
  • Archival Material
  • Multiple language Options

Selecting Options

Working with our Content Creation Team

Working with our content creation team is flexible and tailored to the level of support you need.

If you prefer to produce your own content, you can deliver finished media files to us to optimize and deploy. Alternatively, you might draft scripts that we can polish and produce. 

At the other end of the spectrum, we offer full-service production, handling everything from research and content outlines to scriptwriting, editing, recording, and audio post-production with music and sound effects. Whether you need complete production or something in between, we’ll collaborate to find the best solution that fits your needs, team resources, and budget.

The Creative Process

Our award-winning team of content creators, musicians, and interactive storytellers work tirelessly to ensure the success of every project. While each project has unique aspects, the process outlined below is designed to give you a clear understanding of the general workflow. Not every step indicated below may be necessary for your project; in some cases, more is needed. We will work with you at the project commencement to ensure the process is carefully mapped out.

Project Launch

Project Agreement

Before any work starts your agreement with us will outline the process. That way you will always know what to expect.

Pre-Production

On-Site Collaboration/Visit

Involves our Content Creation team spending time at your site to gather detailed data and insights, ensuring a comprehensive understanding of the site’s features for accurate script development.

Pre-Production

Meetings

Consists of multiple sessions with our Content Creation teams to make certain the tour aligns with your vision and interpretive objectives.

Pre-Production

Story Boarding

Organizing the tour’s structure involves arranging the stops and sequencing the content to ensure a logical and effective production flow.

Pre-Production

Script Development

Tour content is carefully crafted and worded, forming the narrative that will guide and engage visitors throughout the audio or multimedia tour.

Pre-Production

Script Translation

Translating the script into your chosen language(s) with precision, ensuring cultural and contextual accuracy.

Production

Narrator or Character Selection

Selection of a narrator or character to voice the tour, ensuring the tone and delivery align with the content and audience engagement goals.

Production

Recording Interviews
or Oral Histories

Capturing insightful interviews or personal narratives from experts or key individuals to enrich the tour’s content with authentic and engaging perspectives.

Production

Archival Footage
& Images

Sourcing and selecting historical content to enrich the tour with authentic context and depth.

Production

Music Selection
& Composition

Curating and choosing musical pieces that harmonize with the script’s theme and emotional tone.

Production

Sound Effects Editing
  

Carefully select and integrate audio effects or clips to enhance the tour’s message and underscore key aspects of the experience.

Production

Interactive Application Development

Crafting intuitive and user-friendly navigation and dynamic interactive elements to vividly highlight the attraction’s key features.

Post-Production

Media Editing and Optimization

Preparing and refining audio files to ensure they are high-quality and ready for seamless integration into the interpretive platform.

Deployment

Media and Hardware Configuration

Loading the content onto the interpretive platform, ensuring the system is fully prepared for delivery to your site.

Deployment

Equipment installation

Installation is executed as per the project agreement, which may involve a straightforward ‘plug and play’ setup by your site or require our support staff to visit and prepare the system for visitor use.

Deployment

Staff training

Educating site personnel on the proper operation of audio or multimedia equipment to enhance both the visitor experience and the site’s overall efficiency.

Copyright Ownership Matters

Who owns the assets you pay for is critically important. That is why we treat content creation as a ‘work for hire,’ which means that once we have been fully compensated for the content creation, copyrights will be transferred to your institution.

This approach gives you maximum flexibility to utilize your content across various platforms. You can update the content and modify it any way you want—ensuring that your interpretive materials can evolve with your institution’s needs.

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Tour-Mate is an award-winning interpretive solutions provider.

Contact Project Development and Client Services
Contact Tech Support and Service Department
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