The Bata Shoe Museum is a jewel of a museum located in downtown Toronto. The Museum’s extensive collection of period footwear, as well as footware items from famous personalities, provides a fascinating perspective on both fashion and functionality.

While located in downtown Toronto, the Bata Shoe Museum, lacks the resources and profile associated with other, larger downtown Toronto museums. The Museum building sits on a busy city corner and incorporates showcase windows exhibiting artifacts to passersby.

The Museum was looking for an interpretive solution which would provide audio information about exhibits inside the Museum, as well as information to passersby walking past the Museum’s display windows.

In 2008, the Bata Show Museum implemented a Tour-Mate cell phone tour. Visitors to the Museum, as well as casual passersby, can access information about Museum exhibits on their cell phones by dialing a toll free number. The easy to use content management system enables quick updating to the information should exhibits change.